Title: Evaluate digital content [subway map

AUTHORSHIP

The attribution of intellectual authorship of a content to one or more authors.

Possible parameters:

- presence/absence of author name
- name type (first and last name, nickname, etc.)
- presence/absence of author contacts
- ...

AUTHORITY

The level of expertise of the author with respect to the content and the level of credit given to the author based on his/her reputation.

Example of possible parameters:

- Publications (documents, videos, audio, slides, posts, etc.) on the same topic (presence/number)
- Public presentations at events, conferences, etc.
- Work activity in the field of reference
- Memberships in professional associations/scientific societies
- ...

ADVERTISEMENTS

The set of tools and techniques for making products, services, or performance known or sold in the context of the resource.

Example of possible parameters:

- presence/absence of advertisements
- ease of distinction between content and advertisements
- presence/absence of brands, logos, emblems
- presence of marketing strategies (landing pages, click baiting, storyselling, etc.)

TYPE OF SOURCE

The characteristics of the resource in which the content is published and which represents its context.

Example of classification by publication type and digital format:

- ebook
- encyclopedia
- research report
- summary document
- scientific journal
- popular magazine
- newspaper
- blog
- website of a public institution
- website of a company
- website of a non-profit organization
- video channel
- audio channel
- digital collection
- ...

LINKING SYSTEM

The set of cross-references and links from and to the content/source and the possible strategies employed.

Example of parameters that can be used:

- presence of citation links (from the text to the source)
- presence of commercial links (from the text to a resource/service/performance to be purchased)
- presence of external links (references to other relevant content and other resources)
- no. of incoming links from different domains
- no. of internal links
- ...

TYPE OF AUTHOR

The different types of content authors.

Example of classification based on the role played in the online communication and distribution process:

- citizen/common person
- subject matter expert
- informal group/collective
- formalized association/group
- news agency
- publisher
- digital content curator
- social media manager
- chatbot
- ...

SCOPE

The primary communicative purposes for which the content and purpose of the resource was written.

Example of purpose categorization:

- convince
- spread
- educate
- inform
- ironize
- propagandize
- publicize
- explain
- sell
- ...

BIBLIOGRAPHY

The list of documents and digital sources from which the content or cultural references on which it is based were synthesized.

Example of parameters that can be used:

- presence/absence of in-text citations
- presence/absence of bibliography
- presence/absence of notes
- ...

AFFILIATION

The author's working envitonment.

Examples of parameters that can be used:

- presence/absence of affiliation
- type of structure
- mission of the structure
- relevance to the topic
- ...

CORRECTNESS

The quality of the text from a lexical and grammatical perspective.

Example of usable parameters:

- variety of vocabulary
- text structure
- orthographic correctness
- grammatical correctness
- ...

STANDARD IDENTIFIERS

Permanent codes and links that uniquely identify a digital publication.

Examples:

- ISBN - International Standard Book Number
- ISSN - International Standard Serial Number
- DOI - Digital Object Identifier
- URI Uniform Resource Identifier
- N. Court Register or ROC (in Italy)
- ...

OBJECTIVITY

The characteristic of a text to be unbiased by reporting different points of view and distinguishing between facts, data and opinions.

Possible variables:

- presence of one or more points of view
- clear distinction between data/facts and opinions/comments on data/facts
- explication of personal opinions
- ...

CONFLICT OF INTERESTS

The presence of potential interests (economic, political, cultural, etc.) that may influence the exposure of the content.

Possible variables:

- Presence/absence of conflict of interest
- Declaration of possible conflict
- ...

E-REPUTATION

The reputation the author has built on the web and the set of digital identities they present themselves with.

Possibiil variables:

- Existence of profiles on professional social networks
- No. of followers on professional social networks
- Existence of profiles on social networks
- Certificate of guarantee of the profile
- Existence of unique identifiers of the scientific author
- ...

TYPE OF PUBLICATION

The distribution channel of the resource.

Possible variables:

- Commercial publishing
- Non-Commercial Publishing
- Grey Literature
- Self-publishing
- ...

TYPE OF CONTENT

Content characteristics.

Example of classification by content type and digital format

- scientific article
- popular article
- news article
- commentary article
- videotutorial
- video essay
- video lesson
- podcast
- cartoon
- mind map
- interactive map
- timeline
- trademark
- artwork
- ...

LAYOUT

The structural and graphic presentation of content.

Possible variables:

- high image quality
- readability of the font
- accessibility of style and colors
- ...

USER INTERFACE

User functionality features.

Possible variables:

- comprehensibility of functions
- symbols-functions coherence
- usability of content in different formats
- ...

FINDABILITY

Possible variables:

- indexing in search engines
- Indexing in catalogs and repositories
- presence of semantic descriptors
- possibility of internal search
- ...